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TY - JOUR
AU - Coker, Christine E.H.
AU - Knight, Patricia R.
AU - Posadas, Benedict C.
AU - Ely, R. M.
PY - 2021/06/28
Y2 - 2025/09/23
TI - Consumer Acceptance and Preference for Winter Rose® Poinsettia (Euphorbia pulcherrima L.) Used as Cut Flowers
JF - Journal of Floriculture and Landscaping
JA - JFCLS
VL - 7
IS - 0
SE - Research Article
DO - 10.25081/jfcls.2021.v7.6994
UR - https://www.updatepublishing.com/journal/index.php/jfcls/article/view/6994
SP - 5-8
AB - <p>The Winter Rose<strong><sup>®</sup></strong> family of poinsettias (Paul Ecke Poinsettia Ranch) has been identified as a suitable poinsettia for use as a cut flower. With curly bracts that resemble rose petals, they may add welcome variety to florists’ holiday repertoire. Winter Rose<strong><sup>®</sup></strong> poinsettias are now available in cultivars of varying color. They are considered late season poinsettias, requiring nine and a half weeks to mature and come into full color from cuttings. The objective of this study was to determine consumer preference for Winter Rose<strong><sup>®</sup></strong> poinsettia as a cut flower. Consumers preferred the cultivar Winter Rose<strong><sup>®</sup></strong> ‘Dark Red’ over ‘Deep Pink’, ‘White’, and ‘Marble’ in order of preference. Consumers indicated a willingness to pay approximately $14.00 for an arrangement consisting of six poinsettia stems.</p>
ER -