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@article{Coker_Knight_Posadas_Ely_2021, title={Consumer Acceptance and Preference for Winter Rose® Poinsettia (Euphorbia pulcherrima L.) Used as Cut Flowers}, volume={7}, url={https://www.updatepublishing.com/journal/index.php/jfcls/article/view/6994}, DOI={10.25081/jfcls.2021.v7.6994}, abstractNote={<p>The Winter Rose<strong><sup>®</sup></strong> family of poinsettias (Paul Ecke Poinsettia Ranch) has been identified as a suitable poinsettia for use as a cut flower.&nbsp; With curly bracts that resemble rose petals, they may add welcome variety to florists’ holiday repertoire.&nbsp; Winter Rose<strong><sup>®</sup></strong> poinsettias are now available in cultivars of varying color.&nbsp; They are considered late season poinsettias, requiring nine and a half weeks to mature and come into full color from cuttings. The objective of this study was to determine consumer preference for Winter Rose<strong><sup>®</sup></strong> poinsettia as a cut flower.&nbsp; Consumers preferred the cultivar Winter Rose<strong><sup>®</sup></strong> ‘Dark Red’ over ‘Deep Pink’, ‘White’, and ‘Marble’ in order of preference.&nbsp; Consumers indicated a willingness to pay approximately $14.00 for an arrangement consisting of six poinsettia stems.</p>}, journal={Journal of Floriculture and Landscaping}, author={Coker, Christine E.H. and Knight, Patricia R. and Posadas, Benedict C. and Ely, R. M.}, year={2021}, month={Jun.}, pages={5–8} }